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Connecting UK Business Owners With The Right Funders

Informed and Simplified Financing with Guavas. We help UK founders, entrepreneurs and business owners find the right financing solutions, so that they can scale, plan and position their business for growth. Helping you negotiate difficult markets and adapt your business to scale.

Simplification is part of everything we do. Everything we stand for. The Guavas team are experts in business finance, providing direct access to the top providers in invoice finance, business loans, asset finance, and commercial property finance. We partner with leading providers to offer businesses the best offers for their financing needs.

Business owners face thousands of choices, often leading to decision fatigue and non-optimal choices. Our mission at Guavas is to simplify the world of finance for business owners, saving you money and empowering you to make optimal decisions to Thrive in a competitive business landscape.

Having an infinite number of choices is paralysing and exhausting. The variety of options available in finance decision-making is complex. A large selection of items with a variety of benefits and drawbacks makes it very hard for businesses to choose among them. That difficulty causes anxiety that persists while evaluating options and prolongs the process. That's why we started Guavas - to Simplify the world of financing for business owners, Save time (and money), allowing you and your business to not only survive, but Thrive.

We specialise in various finance categories and offer deep, independent knowledge across the board. Guavas simplifies complex decisions by providing access to the top providers, based on your specific needs. We offer competitive quotes, at no cost to you, without the hassle of hours of researching various lenders. Whether you're looking for commercial loans, asset finance, or cash flow advances, we have you covered with top offers from our extensive panel of lenders and will be by your side throughout the whole process.

Connecting UK Business Owners With The Right Funders

Our Team Of Experts

Our Guavas Finance team, which consists of seasoned financial professionals, data experts, creative finance specialists, and client success advocates, is transforming the business finance industry. We will continue to push for more change, more innovation, and more options as the market and technology develop further, always keeping the interests of the business owner at the forefront of everything we do.

Chris Dolan

Commercial Finance Director
Chris Dolan brings over 27 years of expertise in financial services to Guavas, where he has been a key figure since its launch in 2023. With a 20-year City career advising corporates and pension funds at top international banks, followed by seven years specialising in SME funding, Chris combines deep industry insight with practical expertise. With a 1st Class Honours graduate in Banking and International Finance from City University Business School, he delivers tailored, cost-effective solutions to empower businesses and drive growth.

Ben van Rooyen

Founder and CEO
Ben van Rooyen, an accomplished entrepreneur and finance expert, founded Guavas in 2023 to revolutionise commercial financing for SMEs. With over 16 years of experience in senior roles across the financial services sector, Ben combines deep industry expertise with first-hand entrepreneurial insights. His mission is to simplify complex financial landscapes, enabling businesses to make informed decisions and access the capital they need to thrive.

MartinTait

Relationship Management Director
Martin Tait leads Guavas' Relationship Management team, bringing over two decades of financial services expertise in strategic client relationships and helping businesses grow and prosper. He focuses on client-centric solutions, trust-building, and seamless lender collaboration. Previously at Bank of Scotland and Lloyds Banking Group, Martin managed SME portfolios, secured partnerships, and led teams, with a strong focus on business analysis, corporate account management, and commercial finance. His strategic insight and personable leadership embodies Guavas’ commitment to innovation and client success.

Jana Swart

Operations Director
Jana Swart is a strategic operations leader with expertise in business process optimisation, financial analysis and data-driven decision-making. Armed with a BComHons in Business Management (Financial Analysis), Jana has successfully streamlined operations across diverse industries. At Guavas, she drives operational excellence, ensuring efficient service delivery and supporting the company’s mission to simplify finance for SMEs through innovation and advanced technology.

Chad Fichardt

Chief Marketing Officer
Chad is a seasoned marketing strategist with experience across growth marketing, direct response, brand strategy, and performance optimisation. Chad drives the Guavas marketing by developing integrated campaigns, leveraging Ai to scale lead generation, and turning customer insights into measurable results. His focus is on creating scalable strategies that help SMEs save time, grow smarter, and compete.

Ruan Palvie

Founder's Associate
Ruan is a results-driven strategist with a strong focus on operations, analytics, and business problem-solving. At Guavas, he plays a pivotal role in driving operational efficiency and integrating emerging technology solutions into everyday processes. His academic background in Financial Economics and International Business, combined with experience in the asset management industry, positions him to develop smarter financial solutions that empower SMEs to thrive.
Simplify. Save. Thrive.

Get UK Financing Solutions With Guavas Finance

We help SME's in the UK gain access to the top financing quotes that are tailored to your needs. Compare and save. Simply click on the "get a quote" button below and one of our trusted financial service providers will be in touch. It really is that simple, and did we mention that it's completely free!

© 2026. Guavas Finance Ltd

Shelton Street, Covent Garden, London, WC2H 9JQ, UK
Logo Guavas Finance UK - Leading Finance Services in UK for Small Business White SVG

© 2026. Guavas Finance Ltd

Shelton Street, Covent Garden, London, WC2H 9JQ, UK

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