Legal

Data Protection Notice

Last updated: April 2025

Guavas Finance Ltd (“we”, “us”, or “our”) is committed to protecting your personal data. This Data Protection Notice explains how we collect, process, and store personal data submitted through our website at https://www.guavas.co.uk/ in connection with our brokerage services for various financing products. Our aim is to assist customers in making informed purchasing decisions and to facilitate connections with relevant suppliers.

Scope of Data Collection

Our services typically require customers to provide information via web forms to enable us to connect them with suitable suppliers. If you are browsing our website solely to learn about a product or offer, no personal data submission is required. However, where you choose to submit personal data through our web forms, we will use reasonable endeavours to connect you with one or more relevant suppliers.

Compliance with Data Protection Laws

All processing of personal data is conducted in accordance with your rights under the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By submitting personal data through our website, you consent to Guavas Finance Ltd processing and storing that data in accordance with this notice and our Privacy Policy.

Data Retention and Purpose

We will store and process your personal data only for the duration necessary to fulfil the purposes for which it was collected, as outlined in our Privacy Policy. We do not retain or process your data beyond what is required, nor do we use it for any purposes other than those to which you have consented.

Your personal data will not be shared with or transferred to any unauthorised third parties. However, we may share your data with the following partners and suppliers who assist us in processing personal data and delivering our services, as detailed in our Privacy Policy:

Data Processing and Storage Partners

Cloud hosting / CRM: AWS, HubSpot, Google Cloud Storage
Infrastructure: Zapier, WordPress, Gravity Forms, Google Workspace, Aircall, 3CX
Analytics: Google Analytics (EEA)

Your Rights

You reserve the right to request Guavas Finance Ltd update your personal data at any time. You can also request information about your personal data, withdraw your consent for us to process your information or request a transfer or deletion of your data. We aim to respond to such requests within 5 working days and provide you with a final response within 1 month.

Further Information

For detailed information on how we handle your personal data, including retention periods and your rights, please refer to our Privacy Policy, available on our website. If you have any questions or concerns regarding our data protection practices, please contact us at info@guavas.co.uk or write to Guavas Finance Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.